By Carlos Abraham Hernández, UX/UI Specialist at Financial Solutions
Digital trends are born and change every day; however, some of them manage to overcome and gain ground on the web. Currently most people are active users of websites, so we must get their attention and do everything possible to keep them on our platform or application; one possible ways to achieve this is to create a visually appealing and intuitive site.
Further, I will introduce you to 4 trends that are growing in the world of web design:
3D elements have fascinated users for many years, the popularity of this trend has been on the rise since virtual reality technologies gain momentum and become available to more users.
This trend allows designers to play with websites, for example, the website https://a-0.design/ uses interactive 3D elements as a menu, awakening the user’s capacity for wonder and motivating them to navigate through their portal to discover new things
In the field of product sales, there are tools like ZAKEKE that allow you to transform your products into 3D versions, and even view them in Augmented Reality. Imagine you want to buy a pair of glasses, jewelry, tennis, shoes, a living room or makeup, everything is possible! Through this tool you can visualize it from all the angles, and not juts that, with the camera of your cell phone you can see how it would look like on you or how a piece of furniture would look like in your living room.
This effect was born in Dribble and quickly went viral. It’s a design that remains very minimalist, retaining the shadows already known from Material Design, and adding reliefs to all elements, resulting in a very realistic shape.
This effect is quite easy to achieve by playing with two shadows, one in negative values and the other in positive.
Keep in mind the following:
So far, I have no record of a production website using this trend, except for some applications that were made on iOS. If you know of any, please share!
If you want to give it a try, here is a tool that will help you achieve the necessary effects: neumorphism.io
Did you know that the dark mode helps to increase mobile phones’ battery life?
This is because light colors have a direct relationship with battery consumption, this because on OLED type screens, each pixel produces its own lighting, but when displaying a black color on the screen, the pixel is turned off, that is where energy saving occurs.
Currently, applications and web pages improve their usability, by implementing this option with the aim of adapting to places with poor illumination and helps to reduce user’s visual fatigue.
For some time now, companies have taken this issue seriously, so they added dark mode to operating systems such as: iOS, Android, MIUI, etc.
Currently, a dark design conveys the feeling of modernity and helps emphasizing the content of the app or web page.
This trend is becoming more and more embraced, since users can choose between one view or another and in cases where there is no dark mode, operating systems can force it by changing the original design and this might affect a company’s institutional branding color palette.
Text has always been an element that has constant presence within the design, so more and more care is taken, and new techniques are used to make it more striking.
It’s no necessary to use more than one typeface to achieve this feeling of “Chaos”, the following example only uses a single typeface with different thicknesses.
To use this resource, you need to write the words without giving importance to alignment or order and even mixing them. The idea is to break the rules, to be messy but tidy at the same time.
At Financial Solutions, we are constantly learning about the implementation of new trends, which make the portals or platforms we develop more attractive and innovative.
Something that I think is important to mention is that not all trends are suitable for all companies, so we study the values and the target audience of our clients so we can provide better benefits using analysis tools such as Design Thinking, Benchmarks, Data Driving Design, etc.